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Your website is at the center of your online marketing efforts. Are you getting the leads or customers you want? Learn the basics of what makes a site work!

In this FREE workshop business owners and marketers will learn:

• Sales Funnel Basics
• What Does Success Look like to you?
• Is your Messaging on Point? (A Buyer Persona review)
• Calls to Action
• Understanding Client Engagement
• A/B Testing and Traffic Analysis

Don’t understand all these terms? You will!  Don’t miss this informative session on how todays standards and best practices can impact your Digital Marketing success!

Presenter: Jeffrey Cohen

Jeffrey Cohen has a distinguished career in the Computer Generated Graphics, Sales and Marketing, and Technical Support industries. He is VP of Sales at ImageWorks, LLC, a producer of independent small business commercial films.  Jeffrey previously owned American Screen Graphics, a silkscreen and graphic design firm.

Jeffrey has also been quoted in Time Magazine and has been published in Business 2.0 and WIRED. He is also the recipient of the 2016 “Best Web Developer” by the Hartford Business Journal.